Fri-Mon crescendo peaks on 4/20 Monday

8 consecutive hours above 2x throughput

Morning stockers vs evening browsers

Basket size ramped ~+50% by Monday

The tier that doubled share and drove ~4.5-item baskets

9 categories, 3 tiers of performance

Unique consumers choosing cashless checkout

1 in 3 orders placed through a digital channel

more orders measured in ounces after purchase limit changed

AOV down, volume up — the central tension

The longest possible lead-in